The Sake Etiquette You Might Not Know: What Is ‘Te‑jaku’?

In Japanese drinking culture, there’s a quiet rule that carries a lot of meaning: never pour sake for yourself.

This custom is known as te-jaku (手酌), and traditionally, it’s seen as poor etiquette.

Instead, you’re meant to pour for the person next to you, and they’ll do the same for you. It’s not really about the sake… it’s about the care and attention behind the gesture.
You’ll notice this in business dinners, family gatherings, and especially in izakayas, where food and drinks bring people together. It’s a small ritual that reminds everyone to be present, to look after each other, and to share the moment fully.

It’s a quiet way of saying
“I see you. I’ve got you.”

So next time you’re sharing a bottle, don’t be quick to fill your own glass.

Pause, look around, and serve someone else first. Let them do the same for you.

Because in the end, it’s not just about what’s in the cup. It’s about who you’re sharing it with.

Kanpai! 🍶✨